privacy Policy

privacy POLICY

Florena & Co. Privacy Policy

Effective Date: 12/7/2023

Introduction

Welcome to Florena & Co., your exquisite flower boutique. At Florena & Co., we value your trust and are committed to protecting your privacy. This Privacy Policy, effective as of 12/7/2023, outlines how we collect, use, and disclose personal information about our customers, prospective customers, and visitors to our website at www.florenaandco.com.

COLLECTION OF PERSONAL INFORMATION

Information collected directly from you:

We may collect personal information directly from you, including but not limited to, first and last name, address, email address, and phone number. This information may be obtained through web forms, during registration, while making reservations, when setting up an account, contacting us for customer support, or at checkout.

Information collected from your device:

Our website employs technologies like cookies, web beacons, and pixels to automatically collect certain information from your device. This includes your IP address, date and time of your visit, browser and operating system details, referring website address, and interactions with the website. Cookies and similar technologies may also be used to enhance user experience and enable features such as tracking items in your shopping cart. Additionally, email campaigns may use tracking technologies for purposes like collecting IP addresses, browser types, versions, and email engagement statistics.

Information collected from our partners:

We may gather personal information from third-party partners and combine it with other collected information. This may include demographic details, shopping history, and geographic location.

USE OF PERSONAL INFORMATION

We may use information collected for various lawful purposes, including but not limited to:

  • Providing products, services, customer support, and relevant information.

  • Marketing products and services, subject to your consent.

  • Optimizing and assisting with advertising, marketing efforts, and website functionality.

  • Sending abandoned cart reminders.

  • Compliance with laws and maintaining website security.

  • With your consent or as disclosed during information collection.

DISCLOSURE OF PERSONAL INFORMATION

We may share collected information with the following parties:

  • Third-party service providers for product and service provision, marketing, analytics, and support.

  • Constant Contact for email marketing and text message communications.

  • Affiliates or joint venture partners.

  • In the event of a corporate sale, merger, acquisition, or asset transfer.

  • Compliance with laws, regulations, or lawful requests.

  • With your consent or as disclosed during data collection or sharing.

De-identified or aggregated information may be shared without limitation.

Interactive features on the website, such as reviews, may expose disclosed information to others.

DIGITAL ADVERTISING & ANALYTICS

We may authorize advertising partners to use cookies and similar technologies for automatic information collection. Information may be shared for targeted advertising purposes. Users can opt out of targeted advertising by visiting www.aboutads.info.

Third parties may collect data for non-advertising purposes. Google Analytics is used for website performance improvement and analytics. To learn more, visit www.google.com/policies/privacy/partners, and to opt out, visit tools.google.com/dlpage/gaoptout.

Users can block or disable cookies through web browsers, but it may affect website functionality.

EMAIL AND TEXT MESSAGE COMMUNICATIONS

To unsubscribe from email campaigns, click the Unsubscribe link in marketing emails. Opting out of email marketing will not affect transaction-related messages.

To stop receiving text messages, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any message.

UPDATING YOUR INFORMATION

When you have an account with us, you may review, change, or update your contact information by logging into your account.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated at any time. Please review it frequently.

CONTACT INFORMATION

If you have questions about this policy or our privacy practices, please contact us at design@florenaandco.com or 331-304-2902.